In the sunniest part of Germany, between the Black Forest and the Vosges Mountains, lies the tranquil little town of Freiburg im Breisgau, where our company has its head office. Here, close to the French and Swiss borders, at the edge of one of the most beautiful wine regions in the country, different cultures come together and create a breeding ground for creativity and inspiration.
For over 40 years, the Heliotron® brand has stood for top class, quality products, reliability and excellent service. During this time, we have evolved into a market leader for innovative liquid wax products both in Germany and abroad, and we have a product range which is practically unbeatable in terms of variety.
Facts & Figures
Our Business Divisions
Our product range is divided into three business divisions: Gastronomy & Hospitality Industries, Church & Ecclesiastical Institutions, and Funeral Parlors & Cemeteries. These include table lights with liquid wax for the gastronomic sector, liquid wax and solid wax candles, votive lights and accessories for churches, monasteries and ecclesiastical institutions, as well as candlesticks, candle holders, candles and accessories for funeral parlors and cemeteries.
Every day, every single one of our employees contributes something to our overall success story, and they do this by keeping in mind the 11 values that join us together…
- Be loyal, open and honest
- Create unforgettable, positive customer experiences
- Be adventurous, creative and open-minded
- Create joy and be different
- Be open to change – see it as a challenge which you can rise to
- Be determined and passionate
- Take responsibility and make decisions
- Always continue learning and think outside the box
- Do more with less
- Be modest and think about the long term
- Use communication as the key to open and honest relationships
Direct sales is always characterized by direct, personal contact between the supplier and customer, which facilitates a mutual exchange of information and which is combined with strong advice for the customer.
Why direct sales?
We believe that even in today’s digital age, with online shopping, social media and interactive information processing, interpersonal relationships play a crucial role.
Although many suppliers are moving away from traditional sales for cost or complexity reasons, we see people as the key component to our business relationships.
For us, the person is the main focus and as such, we want to get to know them personally and convince them personally of our products, our philosophy and our service. We want to provide our customers with a personal point of contact, both on site and on the phone, who can be contacted at any time if they have any requests, suggestions or criticism, and who endeavors to resolve issues as quickly as possible and to the customer’s full satisfaction.
We see direct sales as the only sales tool that is able to achieve this. This is why we use direct sales every day. Particularly when selling products that require more explanation, direct sales is the only way that the customer can see the product they are interested in on site and try it out for themselves.
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